EDF will offer free electricity on Sundays to customers who reduce their energy use during peak times.
The new scheme rewards those who shift their electricity usage away from peak hours (4pm – 7pm) with free electricity for the following Sunday.
For example, cutting usage by 10% during peak times can earn four free hours of electricity.
The monthly challenge begins on the first Monday of each month, following a successful trial where most participants earned at least four hours of free electricity.
Research indicates that nearly all participants made an effort to lower their energy use during peak hours.
