Amid January’s chill, a significant majority of Brits, totalling 65%, are contemplating or have already decided to reduce their home heating.
The revelation comes from a recent report by clean energy tech firm Aira, shedding light on the growing trend of Britons adjusting to colder indoor temperatures.
The report suggests that 3.7 million individuals, constituting 7% of respondents, express an inclination to turn off their heating entirely.
The motivations behind this widespread adjustment are primarily rooted in the financial strain posed by escalating energy prices, with 76% of participants identifying this as their main concern.
Interestingly, the survey unveils a willingness among Brits to endure lower indoor temperatures, with an average threshold of 11.3°C before considering turning the heating on.
Such adjustments are not limited to home habits; a quarter of respondents plan to spend less on food to offset heating costs, while 22% will cut back on clothing expenses and 24% on leisure activities.