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Germany: Plug-In Car Sales Decreased 1% In March 2023

In March, new passenger car registrations in Germany increased by 16.6 percent year-over-year to 281,361. During the first quarter of 2023, a total of 666,818 cars were registered (up 6.5% year-over-year).

Meanwhile, the plug-in electric car segment noted a slight decline of 1.4 percent year-over-year to 60,901 registrations. That’s because of the collapse of the plug-in hybrid sales (without a $4,930/€4,500 incentive this year). Plug-in hybrids noted 16,776 registrations (down 39 percent), which is 6.0 percent of the total volume.

In the case of battery-electric (BEV) car sales, incentives are still available this year but were reduced (to $4,930/€4,500 for models under $43,824/€40,000, and $3,286/€3,000 for models under $71,217/€65,000). BEV registrations in March increased by 28 percent year-over-year to 44,125, taking almost 16 percent of the car market.

We assume that the situation will improve in the later part of the year, because of more models and sometimes noticeably lower prices.

New plug-in vehicle registrations:

  • BEVs: 44,125 – up 28% at 15.7% market share
  • PHEVs: 16,776 – down 39% at 6.0% market share
  • Total: 60,901 – down 1.4% at 21.6% market share

So far this year, more than 132,000 passenger plug-in electric cars were registered in Germany, which is 13 percent less than a year ago.

Registrations year-to-date:

  • BEVs: 94,736 – up 13% at 14.2% market share
  • PHEVs: 37,545 – down 45% at 5.6% market share
  • Total: 132,281 – down 13% at 19.8% market share

For reference, in 2022, more than 832,000 new passenger plug-in cars were registered in Germany, compared to over 681,000 in 2021.

In March, Tesla once again was the top brand in terms of plug-in electric car registrations (8,703 units).

However, it’s worth noting that Volkswagen (7,422 BEV/PHEV) and Mercedes-Benz (7,342 BEV/PHEV) were not far behind. The main advantage of Tesla is that it’s selling only BEVs, and here the difference is bigger (Volkswagen noted 6,471 BEVs while Mercedes-Benz sold 3,269 BEVs).

Plug-in car registrations by brands (at least 1,000) last month:

  • Tesla: 8703 – 8703 BEVs
  • Volkswagen: 7422 – 6471 BEVs and 951 PHEVs
  • Mercedes-Benz: 7342 – 3269 BEVs and 4073 PHEVs
  • Audi: 4864 – 2870 BEVs and 1994 PHEVs
  • BMW: 4284 – 2373 BEVs and 1911 PHEVs
  • Hyundai: 2799 – 2401 BEVs and 398 PHEVs
  • Seat: 2459 – 1264 BEVs and 1195 PHEVs
  • Volvo: 2066 – 994 BEVs and 1072 PHEVs
  • smart: 1809 – 1809 BEVs
  • MG Roewe: 1776 – 1775 BEVs and 1 PHEV
  • Opel: 1571 – 943 BEVs and 628 PHEVs
  • Fiat: 1552 – 1552 BEVs
  • Renault: 1505 – 1348 BEVs and 157 PHEVs
  • Skoda: 1470 – 1208 BEVs and 262 PHEVs
  • Kia: 1440 – 957 BEVs and 483 PHEVs
  • Peugeot: 1407 – 1052 BEVs and 355 PHEVs
  • MINI: 1349 – 1300 BEVs and 49 PHEVs
  • Ford: 1140 – 438 BEVs and 702 PHEVs

After March, Tesla strengthened at the top, with more than 20,000 BEVs. For reference, Volkswagen’s BEV sales amounted to 13,443 (when including other brands in the group, the German manufacturer is ahead of Tesla).

Plug-in car registrations by brands (at least 3,000) year-to-date:

  • Tesla: 20655 – 20655 BEVs
  • Volkswagen: 16446 – 13443 BEVs and 3003 PHEVs
  • Mercedes-Benz: 15855 – 7298 BEVs and 8557 PHEVs
  • Audi: 11587 – 7637 BEVs and 3950 PHEVs
  • BMW: 8384 – 4334 BEVs and 4050 PHEVs
  • Hyundai: 6074 – 5394 BEVs and 680 PHEVs
  • Seat: 5511 – 2445 BEVs and 3066 PHEVs
  • Volvo: 4548 – 2284 BEVs and 2264 PHEVs
  • Skoda: 3891 – 2736 BEVs and 1155 PHEVs
  • smart: 3380 – 3380 BEVs
  • Opel: 3352 – 2113 BEVs and 1239 PHEVs
  • Peugeot: 3298 – 2235 BEVs and 1063 PHEVs
  • MG Roewe: 3131 – 3117 BEVs and 14 PHEVs
  • Fiat: 3125 – 3125 BEVs

In terms of models, the Tesla Model Y was the best-selling electric car in March and in Q1. Last month, the Model Y noted 5,071 units (up 125 percent year-over-year), while in Q1 it was 15,851.

The next three best-selling BEVs were the Volkswagen ID.4/ID.5 (3,212 and 6,782 YTD), Volkswagen ID.3 (2,582 and 5,285 YTD), and Tesla Model 3 (2,560 and 4,188 YTD).

The top all-electric models year-to-date:

  • Tesla Model Y – 15,851
  • Volkswagen ID.4/ID.5 – 6,782
  • Volkswagen ID.3 – 5,285
  • Tesla Model 3 – 4,188
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